01
Executive
Strategic planning, mission, and the decisions that set the direction for everything else.
100 Strategic
0 Disorganized
“Do you have a formal, documented strategic plan for your business?”
Business Situation Analysis
You already know something’s off. The BSA tells you exactly what.
The BSA™ is a proprietary diagnostic tool that scores your business’s ability to scale. It’s insightful, often mind-boggling, unlike anything else you’ve done. The questions alone… well, you’ll see.
Schedule your BSA™
45 minutes. 100 questions. Free report.
From the founder 
“The BSA is the only analysis that will tell you exactly what’s wrong with your business and exactly what to do about it.”
David Lee Jensen Founder & CEO, 728 Network
From a BSA participant
“It’s like you’ve been looking over my shoulder for years.”
J.A. BSA Participant
Most assessments tell you what you already know.
The BSA tells you what you don’t.
Overwhelmed? You’ve been running this business long enough to know something’s off. You can feel it, the growth stalled, but you’re too close to see the whole picture.
Now, you won’t be guessing anymore.
0
Questions Across your entire business
0
Core categories Each scored independently
0
Minutes Live with a JBA analyst
Free
No catch No pitch. No obligation.
The 10 Pillars
What the BSA™ actually measures.
Ten core areas. Every one of them matters. Every one of them scored.
02
Finance
Cash flow, profitability, and whether you actually know where the money’s going before it’s gone.
100 Profitable
0 Unviable
“Do you know where the money's going before it gets spent?”
03
HR
Hiring, retention, and whether your team runs the way it should, or the way it has to because you’re holding it together.
100 Stability
0 Risk
“Are job descriptions and roles clearly defined for each position?”
04
PR
Reputation, recognition, and whether the right people know who you are.
100 Recognition
0 Invisible
“Do you have a dedicated person or team responsible for public relations?”
05
Marketing
Audience clarity, messaging, and whether your marketing creates demand or just costs money.
100 Reach
0 Waste
“Are your target audiences clearly defined for each of your products or services?”
06
Sales
Process, pipeline, and whether your revenue depends on a system or on you personally showing up.
100 Growth
0 Stagnant
“Do you have a documented sales process that all sales reps follow?”
07
Operations
Systems, scalability, and whether your business could handle twice the volume without breaking.
100 Efficient
0 Disorder
“Can your current operations scale significantly without breaking down?”
08
Stress
Owner workload, well-being, and whether the business is running, or running you.
100 Calm
0 Worried
“Do you regularly work more hours than you would prefer?”
09
Leadership
Decision-making, delegation, and whether you’ve built a team you actually trust to lead without you.
100 Principled
0 Uncertain
“Have you trained someone to manage production as effectively as you do?”
10
Help
Openness to outside perspective. The willingness to change. This one matters more than most owners expect.
100 Seeking
0 Resisting
“Are you willing to make the changes necessary to prevent conditions from getting worse?”
What you walk away with
Not just a summary. A scorecard.
Most assessments give you a PDF and a handshake. The BSA gives you a visual breakdown of every part of your business, scored, ranked, and prioritized, with a second call to walk through every number in plain language.
SAMPLE
Your BSA Score
0
Core Strengths
0
Attention Areas
0
Critical Zones
0
Category Performance
Strategic
Profitable
Stability
Recognition
Reach
Growth
Efficient
Calm
Principled
Seeking
54
78
54
3
27
63
27
54
81
72
Disorganized
Unviable
Risk
Invisible
Waste
Stagnant
Disorder
Worried
Uncertain
Resisting
Executive
Finance
HR
PR
Marketing
Sales
Operations
Stress
Leadership
Help
Core Strength Attention Area Critical Zone
- The weak spots you didn't know you had
Most owners come in worried about two or three things. They leave with the rest of the list.
- A score for every part of the business
All 10 categories, side by side. You see exactly what to defend, what to fix, and what to watch.
- A live walkthrough with your analyst
A second 30-minute call. Every score explained. No report collecting dust on your desk.
- A prioritized action list
Not a strategy deck. A short list, ranked. Most owners leave with work they can start the same week.
What happens next
Three steps from here
Three steps from here
to your scored report.
2 minutes
Pre-qualify
A short form to confirm we're the right fit before we book anything. If we're not, we'll tell you. No runaround.
45 minutes · live
Take the BSA
A working session over Zoom with one of our analysts. 100 yes-or-no questions across the 10 pillars. The questions alone will make you think.
30 minutes
Walk through your scores
A second call to go through every score, hand over the full report, and rank the action items you start with first.
Track record
The BSA has been done on thousands of CEOs and owners.
From start-up entrepreneurs to Fortune 50 tech giants, with results that have created billions of dollars in business expansion.
It was developed by David Lee Jensen: a seasoned CEO and entrepreneur who built a $2.5 billion sales force, became a #1 bestselling author, and has spent the last three decades helping business owners find exactly what’s holding them back.
This isn’t theory. It’s a tool that’s been tested in the real world, on real businesses, for a long time.
As featured in
Forbes Inc. CNN Entrepreneur
Frequently Asked
Questions?
Ready when you are
You already know you need to see this.
Pre-qualify in two minutes. If we’re the right fit, your analyst will reach out.
Schedule your BSA™
Free. No obligation. No pitch.